Pitman Training Rebrand
Pitman Training began with one shorthand school in 1870. Today Pitman Training is unique in being not only the oldest and longest running independent training company, but also for having the largest independent UK network of training centres. There are more than 90 Pitman Training Centres all over the UK, Ireland and the Middle East, training 50,000 people
every year.

The Pitman brand was in need of updating as their communications were beginning to look dated. It was decided that a less fussy more professional looking, simple and clean design approach was needed.

The Pitman logo contains what looks like a speech bubble, this was developed and turned into a holding device for headings, titles and important text, combining this with lots of white space, a definite hierarchy of information and clean photography, It creates a strong and distinctive brand image for Pitman Training.