--->Norfolk Constabulary
Norfolk Constabulary are a dynamic, effective, modern police force, unfortunately their public facing print and communications didn’t reflect these positive values.

Their crest and branding were lost when used in any communications or next to sponsors and other agencies logos. Their stationery looked unprofessional and amateur. A great deal of their public campaign work was produced in house by police staff.

This prestigious organization required a revised identity that would imbue the constabulary with a sense of legitimacy, authority and pride. As well as modernising the Norfolk Constabulary’s Royal Crest and creating the new corporate mark, I produced brand guidelines to make sure that the mark is consistently and accurately reproduced in any environment.

I also produced a variety of formats for the Constabulary’s stationery, from quark documents for professional reproduction to MSWord files for internal office use. The MSWord templates were created so every member of police staff could personalise their communications, for a more personal touch.